Why we made Sugah
We came to the conclusion that streetwear for females missed a little bit of UMPH! So..we decided to sweeten things up by adding Sugah to it. Not just the ordinary type of Sugah but one made with a very special recipe.

How we made Sugah
We melted a good dose of Dancehall and Hip Hop music. Kneaded this with some class and femininity. Spread the surface with a luxury touch Sprinkled it with a lot of bragging, slang and phrases, just to make sure you sense the dose of attitude. And then we garnished it with a lot of passion for the urban lifestyle.